Rebooting WPDeals Part One: Switching Things Up.

Switching things up
We all have a lightbulb moment.

Hey there, this is the first in a series of posts charting my reboot of WPDeals.email. It’s here I’ll share with you my progress, a kind of diary, for want of a better word.

Hopefully, it will give you some understanding of building a website; remember, I’m not a coder/developer, just a power user when it comes to WordPress.

So don’t expect any fancy developer tutorials, you dig?

First things first: The why

If you’ve read my other post, you’ll know that I let WPDeals.email slide, that’s on me, no one else, me.

Reflecting upon things, WPDeals has legs and was going great guns; time away from the site made me think more. What could I do to reboot it, make it better, make it the go-to place for WordPress users?

I asked around

I started by speaking to developers, the common thread with almost all of them was marketing. Not every developer can market their plugin or theme; in fact, some don’t know how to.

They build something amazing; then, it fades into obscurity.

It wasn’t just marketing that was an issue

Some developers I’ve approached tend not to offer deals, and the consensus was they don’t like offering deals, as they get posted all over the web and get indexed in the SERPs.

From a business perspective, I understand that frustration. However, it isn’t very nice as a consumer, especially when you search for a discount and find out-of-date codes.

This, in turn, can out people off of buying a product, which leads to a lost sale.

So thinking about things logically, what could I do to go some way to alleviate those concerns, help developers, and of course, consumers?

Then it hit me

Offering a deals newsletter is one thing; what else can I do? I raked my brain trying to come up with ways, then like an anvil, it landed.

What if there was a way to do both, offer deals, and protect developers from being exploited in the search engines?

It’s at that moment; it just clicked.

Ah ha!

I’d been going about things the wrong way; sure, a deals newsletter is a great way to engage with consumers and highlight a product.

What I needed, and what I should have put in place, was a membership system.

There I said it; you don’t know how good that felt to say.

A membership site? Explain yourself Ben

I’ll still run the deals in a newsletter, as I’m conscious some people don’t want to become members; I understand that that’s why I’ll continue to run one.

By creating a members-only section, developers can go to town with their offers; they can make a mouth-watering offer without fear of being indexed via Google and other search engines.

Consumers win by saving more, and developers win by converting more.

Two bites of the cherry

Developers will be able to offer two discounts, one for the standard deals newsletter that goes out and another for members, a unique offer that could see sales go through the roof (here’s hoping!).

I’ve got my work cut out

That much is true, but damn it, if it’s not fun, in my next post, I’ll be covering some of the tools I’ll be using and why. I’ll be as open and honest as I can be, and hopefully, you might learn a trick or two!

If you’d like to subscribe to receive future posts on how WPDeals is going, please subscribe via email below.

Till next time, take care of yourself.

Ben Owner of LayerWP

Written By Ben

With ten years plus working with WordPress, I guess you could say I’m a bit of a whizz with it.

That said, I’m still learning just like you. If you’d like more reviews, news, tutorials, don’t forget to subscribe to my newsletter.

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