Hopefully, it will give you some understanding of building a website; remember, I’m not a coder/developer, just a power user when it comes to WordPress.
So don’t expect any fancy developer tutorials, you dig?
First things first: The why
If you’ve read my other post, you’ll know that I let WPDeals.email slide, that’s on me, no one else, me.
Reflecting upon things, WPDeals has legs and was going great guns; time away from the site made me think more. What could I do to reboot it, make it better, make it the go-to place for WordPress users?
I asked around
I started by speaking to developers, the common thread with almost all of them was marketing. Not every developer can market their plugin or theme; in fact, some don’t know how to.
They build something amazing; then, it fades into obscurity.
It wasn’t just marketing that was an issue
Some developers I’ve approached tend not to offer deals, and the consensus was they don’t like offering deals, as they get posted all over the web and get indexed in the SERPs.
From a business perspective, I understand that frustration. However, it isn’t very nice as a consumer, especially when you search for a discount and find out-of-date codes.
This, in turn, can out people off of buying a product, which leads to a lost sale.
So thinking about things logically, what could I do to go some way to alleviate those concerns, help developers, and of course, consumers?
Then it hit me
Offering a deals newsletter is one thing; what else can I do? I raked my brain trying to come up with ways, then like an anvil, it landed.
What if there was a way to do both, offer deals, and protect developers from being exploited in the search engines?
It’s at that moment; it just clicked.
What I needed, and what I should have put in place, was a membership system.
There I said it; you don’t know how good that felt to say.
A membership site? Explain yourself Ben
By creating a members-only section, developers can go to town with their offers; they can make a mouth-watering offer without fear of being indexed via Google and other search engines.
Consumers win by saving more, and developers win by converting more.
Two bites of the cherry
I’ve got my work cut out
That much is true, but damn it, if it’s not fun, in my next post, I’ll be covering some of the tools I’ll be using and why. I’ll be as open and honest as I can be, and hopefully, you might learn a trick or two!
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Till next time, take care of yourself.
Written By Ben