The good Old About Page

About LayerWP & me. Who am I? Why should you even listen to me?

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The short Version

My names Ben, I’ve been using WordPress for what seems like forever. I’m an avid writer by choice, not by necessity, and love creating content about WordPress, whether it’s how-to’s, reviews, or general opinion.

It’s my go-to platform for building websites, whether it’s personal projects, sites for friends or family, and obviously in the creation of LayerWP. Some have even said they love how I put things together. Thanks, Mum.

I’m a nocoder, plain and simple. Does that mean I can’t build websites? No, WordPress and the developers who strive to make themes and plugins have afforded me the luxury of enablement. 

LayerWP is all about a no nonsense approach, no fluffy puff pieces of content that see you out of pocket through affiliate links. No sketchy recommendations so I can make some cash, just honest opinions on WordPress products, and tips/tutorials for you, the user. 

The Long Version

(AKA as my “journey to WordPress” – eeeww, I hate using the word journey. )


Started life with no clear ambition, did a couple of courses at college, studied Art and Media. Never amounted to anything. Various jobs ensued, cleaner, rubbish collector, night porter, the list goes on and on. 

Yay, got a job

Got a job in sales, sold insurance, then eventually ended up in recruitment. Learned a bunch of things, how to read people, how to talk to people and how to sell. I didn’t agree with the hard sell tactics employed and favored my own style.

New job & taste of the web

Landed a sales job with a telecommunications company. Mentioned we were losing money by not having a platform to sell directly to customers, instead of wholesalers. The director gave me around $100 and said make it happen.

No pressure then

Played around with a load of different eCommerce solutions, started using OpenCart, and set up wholesale pricing and direct to customer pricing. Had a whale of a time, learned a hell of a lot.

Got the bug

The site did well, and made a ton of cash they’d never had before. Started to look at alternatives platforms for the company website. Believe it or not, they were still using Microsoft FrontPage. (Yes I know).

Discovered WordPress

Back then, WordPress was more of a blogging tool, and not considered the platform of choice for building a corporate website. I persevered and spent lots of time learning as much as I could about this new-found tool.

Started a dedicated WordPress blog

Started a blog called, (WordPress in me) yes sounded like a good idea at the time. Did OK with it, got quite a few visitors at one point, and was a way for me to document my experiences for later use, and of course help visitors with my findings.

Learned not what to do

Got a little disillusioned with it all, in truth, the blog had turned into some kind of monster with my constant tinkering and trying to emulate others. Ditched it and concentrated on another passion of mine, digital marketing.

Landed a job in digital marketing

My skills in digital marketing were growing at an exponential rate (I’m still learning new things to this very day), and got spotted by a company who needed a website manager and a little savvy. Suffice to say, I landed the job.

Life gives you lemons

Personal circumstances prevailed, and ultimately I had to find a role closer to home. Thankfully my skills served me well and landed a job down the road from me. Been there ever since nearly 10 years. So I must be doing something right? Right?

Tinkering and learning

I’ve always dabbled with WordPress and over the last few years have really gotten into it. I’m proud to say I’m a nocoder, you don’t have to understand code to make sites with WordPress.

Furthermore, I’ve had numerous projects fail, either by lack of understanding the market, or lack of time. But these little failures shape you, and I do my best to never get down.

New opportunities

I’ve had numerous conversations with WordPress developers and businesses, and consider myself incredibly lucky to have written content for some leading WP companies. Everything from reviews, how to’s and more.

All afforded to me by the WordPress community and some fantastic connections, and new friends.

That’s it

That’s it, that’s me in a nutshell, not literally of course. 

I’m just an average Joe, working with WordPress, looking to help others by sharing tips, going in-depth with reviews and doing my level best to make sure you have all the right information at your fingertips, without the blarney. 

Oh, before I forget, I don’t use affiliate links, well that’s a lie, I have two in my footer one for Kinsta, and one for Fathom. That’s it.

I’m not a huge fan of them (personal choice) so I don’t use them. 

If you’d like to get in touch, need help or suggestions, hit me up using the contact form, I’m here to help (if I’m able to!)

Till then, why not check out my blog, read a review, or follow me on Twitter

See you around, stay classy. 

If you are thinking of advertising on LayerWP, you don’t need to submit this form, instead take a look at my sponsorship page here.