An Interview With Todd Jones Talking Copy & More.

Another day another interview, this time I’m speaking to Todd Jones, owner of Copyflight. Why? Well, firstly, why ever not? I’ve interviewed developers (and have theme authors cued up for interview), but without web content, we’d have an empty site.

So say hi to Todd

If you have any questions for him, feel free to leave a comment.


Can you tell me more about you?

Todd Jones Copyflight
Todd Jones

My name is Todd, and I live in a tiny state in the middle of the USA called Arkansas. We are known for Walmart and Bill Clinton. We are a rural state.

I like dirt track racing and pro rasslin’. I, like most people, am a mixture of eclectic tastes. I like art as well.

I am from a rural state, and I’m more country than most, but not as country as many. I like various types of sports as well.


How did you get started with WordPress?

Several years ago, when I lived in Texas, I started a football blog. Actually, I started two of them. I eventually learned how to use WordPress to run my blog and it kind of went from there.

I had created some websites using other platforms, but I became sold on WordPress.


Tell me about Copyflight, how it came to be, and what you offer.

Copyflight was a name change for what I wanted to do. I used to have the name grafixCat media. Not sure what that was all about other than I like cats.

Copyflight website

Somewhere in the middle, I think I can help. Content for the sake of content doesn’t work for me. There needs to be an end goal. Learning copywriting sure changed things for me in how I see content, etc.

The cherry on top is using storytelling in all these areas. It is often the most lacking area for many businesses.

Todd

What is it about good copy that gets you going?

If your copy is good, and it is meeting the needs of your readers, you can make money. Money is important to keep the lights on.

When something makes money, like good copy, it is no longer an expense, but it becomes an investment.


I used to want to be a football coach. Ha. I think if I were a sports journalist writing about those things, that would be cool. I dabbled in that later in life but that was over ten years ago now.

Unfortunately, it is changing in a significant way, and it isn’t a good place to transition into.


Time machine time, if you could go back and do things differently, what would it be?

It depends on what time I go to. I think I would tell my younger self, like 18 years old, to be ready for lots of adversity.

Me ten years ago or so, I would have told myself to learn more about storytelling and go completely into content marketing but learn more about copywriting. I waited too long to transition.


What do you listen to?

I usually have Spotify up, but often I listen via YouTube as well. I am a product of the 70s & 80s.

That’s when I grew up, so I listen to a lot of that. I have some from the 90s and a little from the past couple of decades.

I like classic rock and classic R&B. I was a big fan of Motown music in the 80s. I do like some country music as well.

I recently did a Q&A interview article with a rising country musician for the local site I run here in Conway, AR. I like a lot of the country from when I was a youth.

Do you see a pattern here? Nostalgia is a big persuasion principle. One thing I love about music is its ability to tell stories.


Thank you Todd!

Todd agreed to be interviewed at a moments notice. As a fledgling newbie in blogging, I literally cannot thank him enough for freeing up his valuable time.

The Website Copy Framework is available to buy directly from Copyflight, as it stands it’s going down well, with positive feedback.

If you’re starting up a WordPress site for a client and struggling for content from them, you’d do well to take a look.


Get in touch with Todd

If you’d like to imbibe from Todd’s cup ‘o’ wisdom, feel free to get in touch via the various methods below:


*Full disclaimer time.

I believe in transparency. Todd did not cross my palm with silver for this interview. I reached out to Todd due to speaking with him on Twitter.

Todd took the time to answer the questions I sent over via email. And I can’t thank him enough for his input. P.s. I’m glad Todd didn’t perform an about page teardown on me. Mine is pants!


Nominate someone else?

If you’d like to nominate someone you’d like me to interview, you can always send me a tweet with who you’d like to see on LayerWP. In the meantime, let’s give it up for Todd. Remember if you have questions for Todd, fell free to ask in the comments section below.

Even though “commenting is almost dead”. Source: Todd.


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Ben
Hey I'm Ben. LayerWP is where I spend most of my time. Creating content for WordPress beginners, reviewing themes/plugins, offering advice and tips and tutorials.

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