An Interview With Bridget Willard

Interview time here on LayerWP, I had the privilege of sending over some questions to Bridget Willard, guess what? She answered them, so without further ado, it’s over to Bridget with a little Q&A.

I grew up poor and learned to make the best out of any situation. Pollyanna was my favorite movie because of the Glad Game she played.

We don’t always choose our situation but we can choose our response.


I heard about on MacBreak Weekly with Leo Laporte in 2007. I started a blog straight away. I heard about Twitter on the same episode. 

I manage social media for WordPress-based businesses. Many plugin developers and agencies don’t have internal resources for marketing; outsourcing to a vendor is a smart way to remain agile.

Technically, I’m a freelancer. I love the freedom to work as much as I need to and to take downtime as well. Though it is stressful, it’s not as stressful as being an employee.
We’re no longer in the days where employee loyalty is rewarded.

I generally work from 9am until 5pm every day but Friday. I like to work half days on Fridays and spend a couple hours on marketing my own business — including creating video content and writing and publishing articles.

I like to work half days on Saturdays, too. It sounds odd, but I’m single. Weekends are for families and lovers.

My ideal client is a WordPress product or agency. I’m so enmeshed in this space, it’s easy for me to help others. Though, I don’t take competing products. 

I started using Twitter in 2007 and loved it. Of course, I’d been on MySpace (to sell my CD) and also Facebook. It amazed me how I could meet like-minded people and build my own think tank. 

When the economy tanked in 2008/09, I was the office manager for a commercial general contractor. I figured there was nothing to lose, so why not try to market us?

Needless to say it was a great success; though my boss at the time didn’t see its value. It allowed me to create a whole new career.

Find out more about this on Bridget’s blog, Ten Things I’ve Learned Building the Riggins Brand Online.

At 42 years old, I accepted a position at an advertising agency as a Marketing Manager and was promoted to Director of Marketing after just over a year and a half. 

I have always enjoyed teaching. That is actually what I went to school to do. Speaking stresses me out a tiny bit but only because of the slides. There are so many unknowns when it comes to AV equipment. 

I don’t mind crowds when I’m on the stage; at a party, I’m usually hiding in the bathroom — tweeting


Building the Make WordPress Marketing Team is one of my greatest achievements. I lead that team for two years. I’m proud that systems my team implemented are still in place — as are many of my recruits.

I’m an affiliate for BeaverBuilder and use their theme, so I recommend that.  
I also use Postmatic for blog post delivery and commenting (they are also my client).
Yoast definitely. Make sure to set it up so featured images show up correctly.

Vito Peleg. 100% Smart. Teachable. Brought in real-world experience while WordPress was at 30% market share (2019). People should follow him.

Also, he’s not a jerk or a snob. He’s completely approachable.

I like making pancakes on Saturdays. This has helped me differentiate the weekends. At night, I watch some TV, play cards with my friends, or read nonfiction.

I used to like going to karaoke nights but since the COVID-19 lockdown, I’m kind of over spending all of my money at the pub. I’ve been decorating my apartment instead.

I released a book called “Dysfunctional Love Songs: Affirmations for the Hopeless Romantic” in April as a test for my second book, “Keys to Being Social.”

It’s with the editor now, so look out for it on Amazon or in my Tweets.

I have an album on Apple Music. 
I played second string nose guard on the all boys flag football team in 8th grade. 
I used to want to be a lawyer. 
I was a hair model in high school.
I am terrified of fire.

If you’d like to find out more about Bridget and her social media services, please check out her website, follow her on Twitter, or connect with her on Linkedin.

Who should I interview next? Leave a comment with your recommendation if you will.

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